Make Your Own Audio Tours with the Detour Platform

In Industry Trends by Tales Untold Media

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Audio tours–whether educational, entertaining or a combination thereof—are not a new concept. In fact, they’ve become somewhat of a staple in the museum world. And ever since location aware devices (in other words, cell phones…) became the norm, we’ve talked our friends’ ears off about the idea of creating engaging …

Slate Launches Election Day Podcast Stream

In Industry Trends by Tales Untold Media

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In recent months, Slate has invested heavily in podcasting as a medium (and revenue source). With its network of top-tier podcasts—Panoply.fm—and its own audio publishing platform with dynamic ad insertion—Megaphone—Slate has positioned itself as a leader in podcast publishing. So it’s no surprise that they are trying something new on …

60dB: Talk Radio Gets Personalized

In Industry Trends by Tales Untold Media

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Late last week, startup Tiny Garage Labs launched a new audio app 60dB (get it on the App Store), aimed at creating a “smarter” radio experience. While it’s tempting to describe the new platform as “the Netflix of podcasting” (especially since two of the three co-founders come from Netflix), Pandora …

Producing Content for Voice-Enabled Platforms

In Industry Trends by Tales Untold Media

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The Amazon Echo has somewhere around 2 million users, according to Business Insider. Not a huge user base after two years, but users love the Echo and its audience is expected to grow in the next year as the “smart home” market matures beyond the current early adopter phase. Meanwhile, …

IAB Introduces Podcast Ad Metrics Guidelines

In Industry Trends by Tales Untold Media

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As we discussed last week with our post on dynamic ads, podcasting as a medium has not kept up-to-speed with other digital media, with respect to advertising metrics. Specifically, here’s the issue: the way that the vast majority of podcast episodes are delivered to and consumed by the listener prohibits …

Dynamic Ads Reach Podcasts with Art19

In Industry Trends by Tales Untold Media

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There’s no shortage of hand-wringing over the direct monetization of podcasting. For the vast majority of podcasts, their real value is content marketing: you’re driving awareness, reaching engaged potential customers and building trust with your audience. For those podcasts that are in the upper tier and have many thousands of …

We Need More Kids Podcasts

In Industry Trends by Tales Untold Media

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If you spend any time around kids these days, you know full well the focus on visual stimulus. From apps to video games to TV, there’s a constant barrage of visuals aimed at capturing kids’ attention. It may seem counter-intuitive, but that reality has created a tremendous opportunity for high-quality …